Media Evaluation - In what ways does your media products use, develop or challenge forms and conventions of real media products.

For this question I decided to write subtitles onto my music video. This is shown in the youtube video below.

http://www.youtube.com/watch?v=dzR294YJKeI&feature=youtu.be


However, if that does not work I have also answered the question below.


I have analysed many different media products so I could find out usual media conventions and forms for music videos, posters and digipaks. From these I learnt many things for example form the music video ‘Her Morning Elegance’ I learnt ideas of how to create stop motion. 

From the advert ‘VW think blue campaign (symphony)’ I learnt many different techniques. The main idea which I used from this advert was the hand coming on the screen and drawing and writing different ideas (a screen shot of this happening during the advert is shown to the left). From this I decided to have a hand writing the title of my song and the band’s name at the start of the music video.

There are many ways in which my music products develop forms and conventions of real media products. The first example of this happening comes from the fact that our video shows the love story of a couple. This is very common in many music videos for example ‘Love Story by Taylor Swift’.

The song ‘Breakeven by The Script’  also shows the story of a couple however this is a negative portrayal whereas ours is positive. Following on from this example, the couple in the music video stay together throughout the entire video – there are a couple of occasions where the boy is on his own without the girl but through most of the video the boy and girl are together.

Another way, how my one of my media products develop forms and conventions is from the different pages of the digipak being similar. This is shown from the gramophone always being on the different pages – this creates continuity throughout the entire digipak. Each page of the digipak has lyrics of songs from the album by Uncle Shaker (the band from the song of our music video). This is a common convention of digipaks as many digipaks have the lyrics from their bands on them. 

Furthermore, my media products develop forms and conventions from the front of our digipak being very similar to the poster. There are obvious links between the two of the different media products. This creates a sense of continuity between the different products. This is very common in promotional products for album releases for example Paramore’s album Riot which is shown to the right where the poster is above the album cover there are very clear similarities between these two promotional products. The same concept was also used in one of Paramore’s songs from this album Misery Business.

In addition to this another way how my media products develop conventions and forms of ‘real media’ products is from how my difgipak, poster and music video have artistic twist on them. This fits conventions because the genre of my band is folk/indie. This genre usually has artisitic twists on with their promotional products.

There are many ways in which my media products challenge expectations of forms and conventions. The first example of this is from my digipik not having any photographs of the band from the album. Which is usually common in digipaks. This is shown in the digipak front cover of Lady Gaga’s album (this is shown to the left). Lady Gaga has a very strong star image of being sexualised, however, another way how I challenged conventions is from not having a star image in my video, poster and/or digipak.