Treatment for our stop motion music video

Our main idea is to show a strong relationship between a boy and girl. We are going to make our video stop motion by taking loads of photos of the couple doing various things. These photographs are then going to be placed onto a white piece of paper or a printed photograph of some stairs (we are going to film this happening) then when it comes to the important lyrics of the song we are going to have a hand appear and write the lyrics, or draw a picture of the meaning of the word. The couples costumes will give an insight into their personality and will represent the genre of folk/indie. Our target audience therefore is people who are indie fans between the ages 15 and 25 years old.

There will be a relationship between the lyrics and the visuals because the action on screen will reinforce the message which is being told through the lyrics. We will also make a link between the lyrics and the visuals by having key lyrics written onto the page, this would draw people’s attention because the hand is only going to appear at important sections so it will become symbolic and make it obvious which are the key lyrics in the song.

Our video will be abstract/concept based this is because it is stop motion throughout which is concept. This relates to the type of music because the band is a mixture of folk and indie. Stop motion ideas are sometimes used for indie songs so this means that our video would fit the genre of music making it good fans of indie music.

We got inspiration for our stop motion music video from various videos which we have seen, each of these videos gave us inspiration for different aspects of our video. We got general ideas from the video ‘Her Morning Elegance/Oren Lavie’ (the video is below). From this video we thought that doing a stop motion video would be a good idea.

Another video which we got general ideas for our music video is from the ‘Deadline post-it stop motion advert’. This video is below. From this video we decided to use a lot of colours in our music video as we elieved it wold keep it interesting.

We got a lot of inspiration from the ‘Volkswagen VW advert’ (this is the video below) from this advert we got the idea to have the white background moving along and then have key parts of the song being drawn on by a hand (like it does in the advert).

We got the idea for having photographs placed on top of each other and then filmed for stop motion from the video ‘Stop Motion Wolf and Pig’ this video is to the left.

We will be able to keep the audience’s attention because we are going to make it seem like our video goes through a year of the couple’s life. We are going to create this change in time from the use of mise-en-scene. This is going to be shown through the props such as the decorations. The main occasions which are going to be shown are: Christmas, New Year’s Eve, Birthdays and Valentine’s Day.