Audience feedback after Pitch

To gather audience feedback we pitched our idea to 25 people who fall into our target audience of 15-25 year old. From this information we were able to change some of our ideas to fit what the target audience thought would be best.

From these questionnaires we found out that 24/25 people thought that our idea seemed entertaining. The main reason they said that the idea seemed entertaining was because there is not a lot of other music videos which has the same idea as us, this made them think that it would be refreshing and new. The target audience also thought that it would fit to our genre conventions of folk/indie.

All of the people from our pitch thought that it would fit our target audience (15-25 years old).

When asked if us showing the different seasons was a good idea 23/25 of the audience believed that it was a good idea. This mainly being because they thought that it would make the couple seem as if they have been together for a long time creating a strong connection between the two.

24/25 of our pitched people believed that the stop motion would fit our music. They believed that our folk/indie song was the perfect sort of song to fit a stop motion video.

All of our audience believed that the videos which we used for inspiration, were useful in providing them with an idea of what we were trying to achieve with our personal video. 

When asked if they thought the drawing and writing of important words on the page was a good idea 23/25 of them believed it was a good idea as it would create a link between the visuals of the video and lyrics of the song.

When asked what is the most entertaining part of our video, the majority answered by saying: the drawing and writing of important words from the song was the most entertaining section. This is because; it would create a strong link between visuals and lyrics - which are needed in this sort of video.

When the target audience was asked how could we improve our video a lot of answers were ‘’you can’t”. However this is not very helpful, so we looked for the ‘real answers’, and then the most common answer was that: they were unsure if we should show the hand while the important words and drawings were being drawn onto the paper.

From our feedback we were able to decide to only show the hand while writing the title, then not to show the hand anymore. We came to this decision because it was clear that the idea of showing the hand was unpopular, this made us feel that we should not use it throughout and only use while writing the title – this was to make the title stand out and show that it is important.