Storyboard

Audience feedback from our pitch

1. What do you think we could improve?

• Nothing as it seems clear what you're going to do

• I think that you might need some proper video, stop motion takes ages and will take a lot of time.

• Nothing

2. What did you think of the initial idea (stop motion love story)?

• It is an effective idea for the subject love

• I think it is a really sweet idea

• Should work well

• It is amazing

3. Do you think we should have lip-syncing?

• Yes at points within the video

• Keep it to a minimum

• Keep it to a minimum

• Yes in some parts

• Should do well

4. Do you think it will be boring keeping the same stationary location?

• Not if it means something to your theme

• It depends on the plot/narrative

• I think its fine

5. Do you think the storyline of a troubled couple is relatable?

• Yes very

• Depends on the audience

• If it is a target audience for teenage females

6. Do you think the romance storyline fits with the folk/indie song?

• Not sure

• Depends on narrative as well as how the video is constructed

• Depends on the colour theme

7. How do you think the love story should end?

• Happy ending

• Happy ending

• The girl walking off stronger than the guy

8. Was the narrative clear?

• Yes very

• Yes

• Yes

• Yes

Treatmet pitch for audience feedback

· We have decided to incorporative the title of the song ‘Forty Steps to Rhona’ in the video by using a simple love story set on stairs.

· The main story is going to be of the couple trying to be together but the girl is always a few steps away.

· The costumes will give an idea of the characters feelings and personality. These aspects of mise-en-scene will represent the music genre of folk/indie.

· There will be props and mise-en-scene to create a comfortable and home like atmosphere such as photos on the wall of the couple and decorations to make it more realistic and believable. This will create a strong relationship between the two characters which will help the audience sympathise with the couple.

· There will be a relationship between the lyrics and the visuals because the action on screen will reinforce the message which is being told through the lyrics.

· The video will be narrative based however there will be some abstract/concept themes incorporated into the video.

· The audience will sympathise with the characters because most people will relate to the storyline and will have experienced it at some time during their life. The fact that the audience will sympathise with them is important for when we create a star image about them which will be part of the digital pack to go inside the cd case.

· We will be able to keep the audience’s attention because we are going to make it seem like our video goes through the year of the couple’s life. We are going to create this change in time from the use of mise-en-scene.

· The main sections of the film which are going to be shown are Christmas, New Year’s Eve and Valentine’s Day.

Treatment Of Our Music Video

We have decided to incorporative the title of the song ‘Forty Steps to Rhona’ in the video by using a simple love story set on stairs. The main story is going to be of the couple trying to be together but the girl is always a few steps away. To create this story we are going to use two people (one male one female); the mise-en-scene is going to represent the personalities of the couple. The costumes will give an idea of the characters feelings and personality. These aspects of mise-en-scene will represent the music genre of folk/indie.

The main location will be of a stair case. There will be props and mise-en-scene to create a comfortable and home like atmosphere such as photos on the wall of the couple and decorations to make it more realistic and believable. This will create a strong relationship between the two characters which will help the audience sympathise with the couple.

There will be a relationship between the lyrics and the visuals because the action on screen will reinforce the message which is being told through the lyrics. Some of the props used will reinforce the importance of some of the key lyrics. An example of how this is going to reinforce importance is from the use of signs.

The video will be narrative based however there will be some abstract/concept themes incorporated into the video. The narrative based section will be of the story which is told on the stair case and the abstract/concept section is the stop motion animation section. These two things (narrative and concept) will contrast each other making it more interesting for the audience.

The audience will sympathise with the characters because most people will relate to the storyline and will have experienced it at some time during their life. The fact that the audience will sympathise with them is important for when we create a star image about them which will be part of the digital pack to go inside the cd case.

We will be able to keep the audience’s attention because we are going to make it seem like our video goes through the year of the couple’s life. We are going to create this change in time from the use of mise-en-scene. This is going to be shown through the props such as the decorations. The main sections of the film which are going to be shown are Christmas, New Year’s Eve and Valentine’s Day.

Research Task 1 - Textual Analysis of 4 Music Videos

In the music video ‘High School Never Ends’ by ‘Bowling For Soup’ they follow normal conventions of rock music videos. A typical convention is to have a mainly performance based video, in the video ‘high school never ends’ it is ¾ performance based and only ¼ narrative based. In this video there are a lot of inter-textual references this is shown when they kept talking about celebrities e.g. ‘Bill Gates captain of the chess team’ and ‘Jack Black the clown’. This video has a relationship between the lyrics and visuals this is because they are at a school reunion and they are singing about how ‘High School Never Ends. Also the relationship is formed because they have flashbacks of when they were bullied in school. There are close ups of the band members and a star image motif is created. One star image is the weigh of the guitarist – this star image motif is created because there are close ups of his weight in both the performance and the flashbacks. The video of this song is below.

In the video ‘Somewhere Only We Know’ by ‘Keane’ it follows some of the genre characteristics. This is because it is largely performance based. However this video also has some concept based and narrative based parts, this makes the relationship between the lyrics and visuals very clear and easy to understand. The main times when close ups are used is during the performance parts of the video. This could be to show their audience that they are mainly concerned about their playing – this is conventional of this type of music. The music video for 'Somewhere Only We Know' is below.

 

In the video ‘Last Friday Night (T.G.I.F)’ by ‘Katy Perry’ there are a lot of inter-textual references this is because there are other singers in the video for example: Rebecca Black, there are also actors in the video from Glee. The fact that these people are in this video could be because of their target audience. There is also a lot of notion of looking in this video – this is because both sexes are sexualized.  There is a strong relationship between the lyrics and the visuals this is because most of the lyrics talks about an amazing party which happened and the video was showing this party.  There are many close ups of Katy Perry which creates a star image – this video shows her transformation of being ugly to pretty and then back to being ugly. This video follows a lot of genre characteristics for this sort of music. The music video for this song is below.

In the video ‘Somebody Like You’ by ‘Keith Urban’ it is mostly performance based but parts of it is also narrative based. There are close ups used while he is performing this could be to make his audience realize the love which he has for his music. There is a relationship between the music and the visuals. This is because he is a country singer and the visuals shows typical ‘country folk’ because they are wearing cowboy hats and they location also represents the country. There are a couple of examples of notion of looking – this is of the main girl in the video – there are close ups of her and some extreme close ups which create the notion of looking. This video is beow.